Directors / Pete Salmi

director portrait

Peter creates films of warmth and humour, like The Cutter (C4), Dirtysomething (BBC2) and the feature, Blue Juice.

Having studied film at the Royal College of Art, Peter had a number of shorts and documentaries shown on TV before winning a BAFTA Fulbright Scholarship to the University of Southern California to study screenwriting.

As a commercials director he works globally and has created spots for many of the world’s leading brands, including Levis, Ford, Volvo, Nokia, Heinz, Nestle, Carlsberg and his much loved ads for Olivio. 

Peter's latest spot for Muller featuring the new Muller hunk hit our screens on New Years Day. What a way to bring in the New Year!