HSBC Mind Your Business

Directors / Adam Gunser

director portrait

Comedy / Deadpan / VFX

Not many directors have their first commercial talked about on Ellen and Prime Time News. Let alone win a Silver Lion at Cannes, a Gold Axis Award and a One Show Merit. Adam Gunser did. 


In fact, Adam’s first commercial, Ford Balloons, not only achieved all the above, but became New Zealand’s most successful piece of visual communication ever. Adam's award success didn't stop there. The brilliantly awkward An Education won two silvers at the Cannes Young Directors Awards while his Pong Pong ad for ETA was included in the ‘Funniest Commercials in the World’. His campaign for Pedigree, which won 4 Gold & 2 Silver Cannes Lions, has a hilariously blunt approach to children leaving the family home – parents should replace their children with a dog.


In 2019 Adam directed his first VFX commercial for 'Bank of Melbourne' winning 4 Adstars for Direction, Cinematography, Visual Effects & Animation. 

Adam’s latest work for AA Insurance and HSBC (starring Richard Ayoade) landed 5*and Pick of the Day on David Reviews.